Format

It was a busy week for The Voice franchise. Multiple versions of the global phenomenon secured strong ratings. In the UK, 3.7 million viewers tuned in to watch Justine Afante from Pixie Lott’s team being crowned the winner of The Voice Kids 2020. This season has been bringing in fantastic ratings, with an average of almost 4 million viewers and a market share of 33.8% in the key demo (16-34) each week.

In the Netherlands, the 3rd season of The Voice Senior launched on RTL4 last Friday night with stellar ratings. The heart-warming show with vocal veterans, age 60 and older, captivated 1.3 million viewers and scored a market share of 27.5% in the key demo (25-54). The Voice Senior is locally produced by ITV Studios Netherlands.

Elsewhere in the world, the 7th season of The Voice Kids premiered last Saturday on TF1 in France and also kicked off super strong. The first two episodes achieved an impressive 27.3% share in the key demo (h<50) and secured 3.6 million viewers. The show is locally produced by ITV Studios France.

The Voice franchise owned by ITV Studios, consisting of The Voice (2010), The Voice Kids (2012) and The Voice Senior (2018) currently has a total of 121 adaptations across the globe, making it the biggest and most successful format brand in the non-scripted global marketplace to date. Even in these unusual times with local restrictions due of Covid-19, The Voice continues to find its way to the viewers and stays a steady pillar in broadcasters schedule.