Format

Armoza Formats, part of ITV Studios, has now unveiled the formats they will be highlighting for the inaugural ITV Studios’ Fall Festival. The lineup features formats that have been developed by Armoza across a range of genres and offer creative content solutions.

Shirt Off Your Back (60’) is the style makeover format where one protagonist starts fresh with the help of our experts, who will put together a brand new stylish and efficient wardrobe. The catch? They first have to say goodbye to ALL their clothing… even the shirt off their back! Teaching them how to reframe their fashion sense, the experts will help them sell their current clothes in order to raise the funds for their new wardrobe and then donate the rest. By the end of the process they will transform their wardrobe into an entirely new curated, sustainable and highly fashionable capsule closet consisting of no-more than 50 items - teaching how to maximize their personal look and minimize their environmental and economic fashion impact and be free of clutter forever!

The Senseless Dating Show (60’) is the new studio-based dating format that shows love is more than meets the eye. In each episode, one sexy single will have to rely on her senses as five suitors compete to win a date with her – they know how she looks but she has no idea what they look like. Using smell, sound, touch, taste and her “sixth sense”, our single will put her suitors through the ultimate test - a series of ridiculous and hot challenges to help her choose her date before seeing him. With eliminations after each round, can she trust her senses to find Mr. Right or will they steer her wrong? The format is based on the winning format presented by Adam Jeffrey Everist at Formagination 2019, Armoza’s annual format pitch competition.

From Armoza Formats and Gamechanger, Beat the Grid (30’) is the studio game show that brings a giant battle-of-minds to life as one contestant fights against millions of viewers to beat the grid! In each round, the contestant must find the answers to a question on a giant grid – some are right, some are wrong. Contestants must find a minimum number of correct answers in order to beat each grid. From 1x1 until 6x6, the grid keeps getting bigger – and so does the potential cash prize because the more correct answers you find, the more money you win! But they aren’t the only ones playing… after 10 seconds, viewers playing from home can join in for a chance to take their answer and take the money. Can the contestant answer faster than the viewers at home or will the viewers be the ones to BEAT THE GRID?

The Moves (60-90’) will inspire anyone and everyone to bust a move. Breaking the mold of traditional dance formats, in each episode four all-star dance coaches go head-to-head to prove who can give the most amazing dance makeover of the night. Potential participants, who want and need a dance makeover, will showcase their moves for our dance coaches. From a 60-year-old grandpa who wants to “boogie” with his grandkids to a shy overweight teen who is ready to break out of her shell, each episode brings a variety of fun and relatable characters and stories. The coaches will pick the contestant who had the moves they can work with and in the second half of the episode, we will meet each duo in the studio as they reveal their makeovers in front of a live audience, family and friends. Only the studio audience will decide which coach brought the winning moves.

Avi Armoza, CEO of Armoza Formats, “We are very excited to be taking part in ITV Studios’ Fall Festival. We are bringing a slate of very timely shows, offering feel-good formats that viewers everywhere will enjoy, cost-effective production solutions and of course, some new dance moves. We look forward to meeting our clients “screen-to-screen” to share more about them.”