Format

Nickelodeon Latin America announced today that it has partnered with global conservation organization, The Nature Conservancy (TNC), for its new environmentally focused original digital format show, Planeta Bala (20 eps. x 7-10 min) created and produced by ViacomCBS Digital Studios International (VDSI) Americas. Planeta Bala, hosted by singer/song-writer and digital media star Bala, is slated to premiere today, Wednesday, November 4th at 7 pm Mexico and 10 pm Argentina on TrendybyNick.com, IG TV and YouTube (@TrendyByNick / #PlanetaBala). The announcement was made today by Tatiana Rodriguez, SVP/Brand Head, for Nickelodeon Latin America.

Under the terms of the partnership, Nickelodeon and VDSI Americas will work with TNC to develop Planeta Bala’s episode themes, providing research, educational resources, and videos that have to do with various environmental issues. Some of the topics will include climate change, the protection of land and water, food and water sustainability, and the building of healthy cities, among others. Additionally, TNC will also bring to the project various young environmental “Agents of Change” to be featured on the show who inspire action for environmental issues in the region.

"By way of this partnership with the The Nature Conservancy for Planeta Bala, we aim to reach and empower kids about environmental issues and give them a better understanding of the importance of protecting our planet with relevant facts,” commented Tatiana Rodriguez, SVP/Brand Head of Kids & Families for Nickelodeon Latin America. “Bala has been advocating for the environment for quite some time, so this show is the perfect platform for her to highlight easy daily activities that can make a difference in protecting our environment.”

“We recognize young people as vital ambassadors for the planet. Being able to bring our science to millions of kids throughout Latin America is very important for us. It is a privilege to work with Nickelodeon and Bala to inspire and engage the next generation with this initiative,” mentioned Debora Hertfelder, Marketing Manager for TNC Latin America.

Nickelodeon Latin America’s singer/songwriter and social media star, Bala, will host Planeta Bala. Passionate about the environment, Bala will highlight ways to protect our planet freshly and entertainingly with actions that can be done at home and in one’s daily life. In each episode, she will share ways to heal and reverse the damage done to our planet by promoting small actions that can make a difference. Bala first learned about environmental issues and sustainability through social media and since then has highlighted the problem to her more than 7M followers on YouTube, and over 3M on Instagram, to build awareness about the issue with kids in the region.

“It is our responsibility to take care of our planet,” commented Bala. “If we continue to be careless with its resources, we, and future generations, will suffer the consequences down the road. I’m honored to be part of this initiative with Nickelodeon and The Nature Conservancy to use my voice on Planeta Bala to show kids that even the smallest actions can make a difference.”

TrendybyNick.com is Nickelodeon Latin America's destination hub for teens 13+ featuring engaging editorial items including celebrity gossip, beauty tips, fashion, music videos, information about favorite Nickelodeon shows, as well as other pop-culture related items.