FormatBiz | Drag Race franchise coming to Spain

Media company World of Wonder and distributor Passion Distribution today announce the next international iteration of the Emmy-winning franchise, Drag Race Spain. The series will stream exclusively on WOW Presents Plus in the US and other international markets, day-and-date with the Spanish airing on ATRESplayer PREMIUM. The Spanish version of the franchise beloved worldwide joins existing formats across Thailand, Chile, Canada, Holland, and RuPaul’s Drag Race UK, which has been renewed for a second and third season.

Fenton Bailey and Randy Barbato, World of Wonder Co-Founders said; “It is such an honor to welcome Spain to the Drag Race family, partner with Atres and bring the fierce fabulous glamor of Spanish queens to new audiences around the world on WOW Presents Plus. In these dark and challenging times we believe people need Drag Race's joy, laughter, and heart now more than ever.”

The host, judges, cast, and premiere date of Drag Race Spain will be revealed in the months to come.
A cultural icon produced by World of Wonder since 2009, the RuPaul's Drag Race franchise is available in 193 countries through network partners and the WOW Presents Plus SVOD. The series has a total of 19 Emmy wins, making it the Television Academy’s most-awarded reality competition show in history. In 2018, Drag Race became the first series to win Best Reality-Competition Program and Host in the same year, and the show had a repeat victory at this years' ceremony. The Drag Race universe created by World of Wonder now encompasses numerous spin-off series on both linear and streaming; the world’s largest drag culture convention, RuPaul’s DragCon; merchandise lines; albums; and a Las Vegas revue.

Drag Race Spain will be available on WOW Present Plus with English, Spanish, and Portuguese subtitle options.

Drag Race Spain is produced by Atresmedia TV in collaboration with Buendía Estudios and executive produced by World of Wonder. Randy Barbato, Fenton Bailey, and Tom Campbell are executive producers.

The deal with ATRESplayer PREMIUM was brokered by Nick Tanner, Director of Sales and Co-Productions and Eliana Barbosa, Senior Sales Manager for Passion Distribution. Passion Distribution will distribute the series globally in line with Passion Distribution and WOW’s distribution strategy.

Nick Tanner, Director of Sales Co-Productions at Passion Distribution, commented; “We are absolutely delighted to collaborate with ATRESplayer PREMIUM to bring the much-loved Drag Race format to the Spanish market. This new European adaptation is further proof (if one was ever needed) that this highly inclusive, incredibly successful and unique entertainment format is in high demand. We are very proud of the global success of the Drag Race franchise, and we can't wait to bring the Spanish adaptation to broadcast partners. We hope to announce further adaptions around the globe very soon, on the heels of successful local versions in the UK, Canada, Holland, Thailand and Chile.”

Atresmedia said; “We are thrilled to bring such a wonderful franchise to Spain through ATRESplayer PREMIUM. Our OTT platform has proudly been one of the main outlets in our country for diverse and inclusive programming with incredible success so far. Drag Race fits perfectly our vision and we can’t think of a better program to join our catalogue of original productions and open a space for Spanish queens to shine around the world”.