Industry

Sky and Amazon have entered into a long-term partnership that sees Prime Video launch on Sky and NOW TV devices across Europe.

Sky customers in the U.K., Ireland, Germany, Austria and Italy will now be able to watch all TV series, films and sport from Sky and Prime Video in one place. U.K. customers will be able to watch every live Premier League fixture on Sky Sports, Prime Video and BT Sport without switching devices.

In the U.K., Italy and Ireland, the Prime Video app will launch on NOW TV devices, as well as Sky Ticket devices in Germany, on December 14. The NOW TV app will be rolling out on select Fire TV devices and Fire TV Edition smart TVs to customers in, Italy, Ireland, Austria and Switzerland through early 2021 with Sky Ticket also rolling out on Fire TV devices and Fire TV Edition smart TVs in Germany through the first part of 2021.

Stephen van Rooyen, executive VP and CEO for the U.K. and Europe at Sky, said: “Sky Q customers are receiving an early Christmas present on their boxes this year in the form of Amazon Prime Video.”

“Anyone who needs to get stuck into something new after The Undoing on Sky Atlantic will now be able to flip right over to The Boys on Prime Video, without ever leaving Sky Q. Amazon Prime Video TV shows, movies and more will sit alongside Sky Originals and Netflix, as well as apps like Disney+, BBC iPlayer, FiiT and much more. This will make it even easier for you to access everything you love, in one place.

“I’m delighted that this deal will give even more people access to our brilliant NOW TV and Sky Ticket apps through Amazon Fire TV devices and Fire TV Edition.”

“We’re pleased to be bringing our Prime Video app to Sky Q and NOW TV devices in time for the holidays,” said Jay Marine, VP of Prime Video Worldwide. “With winter settling in, and our new binge-watch obsession The Wilds about to launch, it’s a perfect time for Sky customers to catch up on our award-winning Prime Video TV shows, movies, and live sport, including Prime Video’s exclusive live broadcasts of 20 English Premier League games this December. Plus, with NOW TV launching on Fire TV—customers in the U.K. have never had it better when it comes to choosing what to watch however they are watching.”