Format

Starting from today, Monday, January 4, Rossella Brescia hosts Mediaset new quiz show Mooney Show, directed by Roberto Cenci and available on free-to-view streaming platform MediasetPlay. It's a branded content produced by House of Talent Entertainment for Mooney (Italians first company of Proximity Banking & Payments, born from the union of SisalPay and Intesa Sanpaolo Group's Banca 5) distributed exclusively by Mediaset Group.

In Mooney Show numerous contestants connected live and shown on a digital wall - including, bar and tobacconists' owners of the Mooney network, consumers and business management representatives - will be engaged with general culture questions, cooking challenges and curiosities related to the birth of Mooney and his new prepaid card. All contestants can enjoy one year of cashback on purchases made through the Mooney card, up to a maximum of 250 euros. The Mooney Show's winner will also be awarded with a smartphone Samsung Galaxy Z Flip and a Samsung smart tv. There will also be two exceptional guests: Francesco Facchinetti and Rudy Bandiera to make the show even more joyful and cheerful.

"We chose this format to celebrate and communicate to everyone the birth of Mooney, the result of the union of SisalPay and Banca 5 of the Intesa Sanpaolo Group, as we believe it is a modern way that reflects our innovative capacity and, above all, our proximity to the retailers' network and our customers. Customers constantly in relation with us online and offline, in a hybrid dialectic, characteristic of the times we are living" said Emilio Petrone, CEO Mooney.