Markets

Reed MIDEM today unveils details for Digital MIPTV – the online edition of the 58th Spring International Television Market – that will bring together global distributors, producers, buyers and commissioners of drama, doc, kids, factual and formats programming for a curated week of personalised business meetings, exclusive market intelligence, conference sessions and global networking.

Digital MIPTV will take place online during the annual spring market dates of 12-16 April 2021.

Procuring meetings for delegates will be the focus of Digital MIPTV, where the programme will feature a robust offer of pre-scheduled one-to-one matchmaking, thematic speed meetings, one-to-many workshops, mentoring, as well as breakout sessions with buyers & commissioners.

MIPTV is traditionally the biggest global week in unscripted television. Digital MIPTV will connect the MIPDoc and MIPFormats communities for the first time online via Reed MIDEM’s signature one-to-one matchmaking platform with two unique offers guaranteeing delegates pre-scheduled meeting agendas, with a minimum of 15-20 meetings, to boost distribution, acquisitions, coproduction and development of documentaries, factual series and international formats.
Digital MIPTV will offer three levels of participation:

• Digital Pass for all genres, offers online market access to the week-long programme of thematic speed meetings, workshops, mentoring, market intel, conferences, breakout sessions and networking (12-16 April).
• One-to-One Distribution Market for Doc, Formats and Factual distributors and buyers (13-15 April).
• One-to-One Coproduction & Development Forum for Doc, Formats and Factual producers, distributors, buyers and commissioners (13-15 April).
Highlights of the Digital MIPTV programme will include exclusive market insights for all genres including the popular Fresh TV, Glance, high profile keynotes, MIPDrama buyers screenings and the MIP SDG (Sustainable Development Goals) Award.
In parallel, the 4th season of CANNESERIES, the international series festival will take place in Cannes as a physical event from 9-14 April.

The one-to-one matchmaking programme will build on the success of Reed MIDEM’s 2020 MIP Cancun and MIP China online editions, which combined hosted more than 6,000 pre-scheduled online meetings between 900 professionals.

MIPTV Week will be preceded by pre-market Discovery Showcases on 9 April offering a first look for buyers at hotly anticipated new content. All delegates will have access to the Digital MIPTV networking marketplace from 29 March and all content will be available to catch up online until 14 May 2021.

Lucy Smith, Deputy Director of Reed MIDEM’s Television Division said: “Reed MIDEM was at the forefront of the transition to digital markets beginning with MIPTV 2020. As we come full circle this April, we are taking our digital market learnings from the last 12 months and applying them to Digital MIPTV. Even as we are looking forward to getting back to physical markets, digital has a big part to play in the future. There is a huge appetite for proactive business meetings online and MIPTV uniquely facilitates that with our well established and highly effective matchmaking platform. Digital MIPTV will be a high quality, business-efficient market delivering the personalised one-to-one meetings and return on investment that our delegates value.”