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The Voice franchise keeps on thriving across the globe
February 12, 2021 - The Voice Senior wrapped up an incredible second series on TVP 2 in Poland, produced by Rochstar. With 2.9 million viewers at its peak, the final episode reached the highest numbers of the season with a total share of 22.9%. The series averaged an impressive 2.4 million overnight viewers and a 11.7% market share in the key demographic (16-59). The polish viewers certainly enjoyed another season of inspiring singing seniors.

The Voice franchise keeps on thriving across the globe. Multiple local versions of global phenomenon The Voice are securing strong ratings. In France, the 10th edition of The Voice launched this past Saturday on TF1 with a spectacular 6.3 million viewers, adding over a million viewers compared to the previous series premiere. With a 29.6% market share in the total audience, +50% up on the slot average, the talent show was leading in all targets and received its highest ratings since February 2018.
Also in the UK, Belgium and the Netherlands The Voice is leading each week. The Voice UK is dominating the Saturday prime time slot, with the last episode securing the highest volume and share for the current series so far. In Belgium, the show launched with a 54% market share in the key demo, well above the share of its previous season launch. Dutch viewers seemingly can’t get enough either, as nearly every episode so far beats viewership compared to its previous season.