Format

The 1% Club will premiere on ITV in UK

The 1% Club will premiere on ITV in UK
BBC Studios wins first international format license agreement for new entertainment format The 1% Club.
Lee Mack will be the host of this new show. 

BBC Studios announces it has secured its first international format license for innovative new gameshow The 1% Club. French public broadcaster France Television has committed to licensing the format which will be produced by BBC Studios France for France 2.

The 1% Club is a unique, entertaining and funny gameshow that tests the nation’s intelligence, based on a scientific survey. This primetime entertainment format is not about what you learned at school or your ability to memorise facts – it’s about real intelligence. It’s a chance to test how your brain works through a series of questions that often lead to extremely entertaining answers. Everyone is on a level playing field, which means anyone can play along, making it perfect co-viewing for the whole family. Plus, if you’re smart enough, you could earn yourself a place in the 1% Club: an elite group of people who can honestly say they’re smarter than 99% of the population. The 1% Club will debut in the UK in 2021, hosted by Lee Mack and produced by Magnum Media for ITV.

Jacob DeBoer, Executive Vice President for International Production and Formats at BBC Studios said: “A great gameshow is one that viewers can play along with at home, and the beauty of this format is that an eight-year-old has as much chance as an 80 year old so it is fun for the whole family. France Television have seen the potential of the format at an early stage and I’m confident this will pave the way for further agreements internationally in the coming months. The 1% Club is a great addition to our offer for international clients alongside successful quiz brands such as Weakest Link, A Question of Sport and Mastermind.”
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