“Against a backdrop of a second year of the COVID crisis, sadly, buyers have once again told
us that they will not be able to travel in September. As a result, the TV France Board of
Directors has decided to hold the 27th edition of Le Rendez-Vous Bi@rritz as a digital event
for the second year running”, say Hervé Michel, Chairman, and Sarah Hemar, Executive
Director of TV France International.
“Aiming to offer them the richest and most pleasant experience possible, we have started to
work – once again with the agency PublicisLive - on how we can capitalize on our experience
last year and at Le Rendez-Vous Docs, which was held online for the first time in March,”
adds Sarah Hemar.
Le Rendez-Vous Bi@rritz 2021 digital platform, a direct link to Screenopsis
With a simple and secure user journey, the platform associated with Screenopsis, the
world’s biggest database for French programs for export, will be the event’s global
showcase. TV France International, along with its French audiovisual distribution companies,
will offer a program of video content as well as Super Highlights presenting emblematic
new programs and project pitches in all genres (animation, fiction, documentary, etc.), plus
themed conferences.
A new pop-up studio
In 2020, the Studio du Rendez-Vous Bi@rritz was installed on the roof of the Publicis Groupe
building on the Champs Elysées. This year, the studio is once again planning to set up in a
prime spot in central Paris.
From September 6 to 8, this will be the “physical” location where TV France, its members,
and the big names invited for the event’s filming will meet.
“TV France members, partners and buyers turned out in force in 2020*, and we are
confident they will do so again this year. We now aim to create the best conditions to
encourage even more interactions and exchange. And at the same time, we are enthusiastic
and optimistic that we will be able to meet again in person in Biarritz in September 2022,”
conclude Sarah Hemar and Hervé Michel.
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