Format

After a widely successful fifth season of Armoza Formats’ docu-reality Connected in Finland on its new home on Discovery+, a sixth season has now been commissioned.
The fifth series, which featured a celebrity cast, was the best non-scripted launch for Discovery+ Finland to date. All subscription targets for the whole season were hit in the first 3 episodes (out of a season of 24 episodes) and the series brought the newest subscriber in its first day of launch than any other SVOD content in the service’s history.
Adding to the format’s success, the 9th season of the hit format recently launched in Israel and began airing on HOT VOD. Also staring a cast of A-list Israeli celebrities, the launch of the format created strong buzz.

Based on the culture of online self-exposure, Connected (30’), highlights a unique form of storytelling by giving cameras to four men or women who don't know each other, which they use to film their lives. Through the cameras, five parallel stories unfold and gradually become connected as each participant experiences transformative life changes and journeys of self-discovery. This docu-reality is an incredible journey into the very real, and uncannily connected, lives of men and women in a way you've never seen them before. Connected was created by Koda Communications and has previously aired in 13 countries, including the US, India, the Netherlands and Norway.

Pete Paavolainen, Managing Director at ITV Studios Finland, “We are proud to continue with this unique format that had it’s first launch here already 10 years ago. It shows that appealing characters and real stories are still an unbeatable combination.”

Avi Armoza, CEO of Armoza Formats, “‘Connected’ has been successful because of its unique method of sharing personal stories in an incredibly real way, bringing to light today’s most celebrated form of storytelling – in which individuals share their lives through the camera. The format allows unique access into the lives of both celebrities and the everyday person and we look forward to seeing more of this compelling storytelling from Discovery Finland and ITV Studios Finland.”