The series follows the Celli family, owner for more than 60 years of the Centro Celli Sposi based famous for its wedding dresses.
The family leader and boss is Maria Celli, supported by her two children: Giampaolo, an eccentric and extravagant stylist, and Alessia, the rock-chic designer of the family. The team is completed by the playboy nephew Simone, who takes care of welcoming customers, and Adam, the handyman.