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Banijay today confirms the launch of Banijay Talent, a new influencer agency capitalising on the relationship between talent and TV.

The new label will sit within Banijay France, with Hugues Dangy taking on the role of President. Prior to this, he founded Non Stop Group, which he has led and co-owned with Banijay ever since its launch in 2011.

Banijay Talent is set to become the leader in French influencer marketing, combining reality TV specialist Shauna Events; adventure sports agency Upper Talent, which represents iconic contestants from Koh Lanta; digital influencer and marketing agency, Daze MGMT, and Miss France agency, Talent Lab.

The agency designs specific campaigns, maximising potential for its customers to generate noise amongst its target audience. On top of its digital know-how, these subsidiaries have already established key relationships with 200 influencers. These online personalities already have over 170 million followers from the television, fashion, beauty, luxury, entertainment and sport sectors, making Banijay Talent an ideal partner for those wanting to elevate their brand.

Hugues Dangy, President of Banijay Talent says, “Banijay Talent can immediately offer the market the entire spectrum of influencer marketing, from branding to product placement. In synergy with Banijay, the agency represents a pool of high-profile, multi-genre talent, all influential within their chosen field. With our four labels, and over 200 names working exclusively with us, we are in a great position to offer our talent and incoming brands fantastic exposure.”

François de Brugada, CEO Banijay France adds, “The creation of Banijay Talent marks another exciting step in our journey as we expand our portfolio. The growth of marketing within this realm, paired with a diverse range of amazing influencers, along with Hugues’ vast knowledge and expertise, means we are perfectly placed to create this new agency.”