Format

Federico Fashion Style travels around Italy aboard his Beauty Bus, a real beauty salon on four wheels with everything needed to give a new look and a new confidence boost to the women chosen for the “total makeover”.

In each episode Federico arrives in the square of a small provincial town and among the many candidates who propose themselves for a new look - this time it will be from head to toe, including make-up and outfit - he chooses some of them with the help of an assistant also selected on site.

Those who will board the Beauty Bus will have the opportunity to let themselves be transformed by Federico's hands and to rediscover lost femininity and beauty: work, family commitments, sorrows, disappointments in love, there are many reasons why a woman starts to neglect oneself, but there is always time for a ransom.

And for all of them, Federico's transformation will mark the beginning of a new life. Between a haircut, a new dress and a make-up, but above all through a real confession of their desires to Federico, these women will get off the bus completely transformed, inside and out.