The 80 students of the Factory, belonging to the best Italian Universities & Media Schools, aim to develop their most inspired ideas into formats that people will love all over the world. As of John de Mol: “Even though it’s more challenging than ever to create a hit show in the current media landscape, I still believe there are ideas out there that can go big”.
The CoffeeMug Media Founders believe this partnership will empower younger generations to become the creators of the global formats of the (near) Future - and they are thrilled to see what’s next.