Italia 1 will present a new edition of reality series Beauty and the Geek titled La Pupa e Il Secchione Show from March, Tuesday 15 in prime time.
The series is hosted by Barbara D'Urso and produced by Endemol Shine Italy. The format is based on an American reality television series produced by the Fox Television Studios.
The show follows groups of "Beauties" (people — almost always women — who rely on their attractiveness and outgoing personalities but typically lack intellect) and "Geeks" (people — almost always men — who rely on their intellect, but typically lack social ability) who must pair up to compete in challenges to survive episodic elimination. The final pair remaining is declared as being "More than just a Beauty and a Geek" and wins the grand prize of money.
While a competition, the show is also billed as a social experiment, in which each contestant typically learns from their teammate. During the competition, the contestants live in a mansion and compete in a series of challenges, with the beauties competing in challenges of intellect, and the geeks competing in challenges involving social ability.
The Italian version sees also a new element: the presence of 3 judges. At the moment, are confirmed Antonella Elia and Federico Fashion Style.