Industry

HBO Max is now available in 61 territories globally after launching in 15 additional European countries today, including the Netherlands, Portugal, Hungary, Poland, and Romania.“From today, HBO Max is streaming in 21 European countries with Central and Eastern Europe, Portugal and the Netherlands joining the Nordics, Spain and Andorra where we launched the platform last year,” said Christina Sulebakk, General Manager, HBO Max EMEA.

The platform launches with attractive pricing and a promotion offering all customers in Central and Eastern Europe and Portugal more than 30% off the monthly price for the lifetime of their subscription. In the Netherlands, HBO Max launches with two tiers, both at 50% off the regular monthly subscription price for the life of the subscription. A monthly subscription to the standard tier (with HD 1080p, 4K, three concurrent streams, 30 downloads) is just €3.99 and a monthly subscription to the basic tier (with HD 720p, one concurrent stream, five downloads) is just €2.99.

The 15 countries where HBO Max launched today are Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, and Slovenia. “Central and Eastern Europe is where it all began for our European business back in 1991 with our first linear channels and we’re pleased that today, more than 30 years later, we’re bringing fans in the region a completely new way to access all their favorite entertainment.”

HBO Max launched in the U.S. in May 2020 and is rapidly rolling out globally. In June 2021, it became available in 39 territories in Latin America and the Caribbean and in October 2021 it arrived in Europe, launching in the Nordics, Spain, and Andorra. “In under 24 months we have built a scalable streaming business present in 61 territories and counting. International is going to continue be an important part of our global growth story going forward” said Johannes Larcher, Head of HBO Max International.

HBO Max continues its global expansion later this year, with launches set for Turkey, Greece, Iceland, Estonia, Latvia and Lithuania. There are also plans for further expansion to Southeast Asia. “I am particularly proud that our presence in Central and Eastern Europe is further strengthened by today’s launch of HBO Max, and that we are doubling down on our strong commitment to fans, partners and employees across the region during this challenging time.