Format

Armoza Formats, part of ITV Studios, has now unveiled its new slate for Spring 2022 with new formats that all relate to the human nature in fun, emotional and heartwarming ways.

Developed by Armoza Formats, Artza Productions, Ravit Lior-Mandel and Danny Friedlander, Drive Therapy (60’) is a docu-reality that will help you calculate a new route in your life! In each episode, our backseat therapist, along with his trusted driver, will pick up three people who are on a journey in their lives and drive them to a destination in order to confront something in their lives. During the ride, our therapist will provide the passenger with new tools that will help them re-route their lives, instead of constantly arriving at the same dead end. On the way, they will stop at several meaningful places to their journey, ending as they arrive at the final destination with a deeper understanding of themselves. Help is just one car ride away!

From Armoza Formats, comes new studio entertainment format Beat the Average! In each episode, a team of three contestants – friends, family, co-workers – compete together in the studio in unique challenges across a wide variety of categories. In three stages that get harder and harder, they’ll be competing against the people – a group of 100 individuals who do the same task to get an average score. Will they beat the average distance for holding their breath under water? How about stomping grapes? If they can beat the average, they’ll win cash. As the tasks get harder, pros will enter the group of 100 to boost the average score. If the team wins, one final task awaits giving them a chance to win big money!

Also on Armoza’s slate is a new scripted series that is available as both format and finished tape.

From 8 Productions, Exceptional is an exciting and suspenseful teen drama that unfolds stories of friendship and betrayal, morality and sin and of course, love in its many forms. Maya, a popular blogger, is preparing for the perfect summer after being chosen to represent a fashion brand along with her boyfriend and their social media group, the Glitch Group. All this changes when she is forced to accompany her 15-year-old Autistic sister, Alona, to a youth sailing camp for people with special needs. At the camp, the two sisters are pushed to spend time together after years of alienation and distance from each other. The sisters become closer with those at the camp and perhaps, even each other. Will Maya be able to see her sister beyond her label and put aside her need to present the world with a certain appearance in order to be the sister that Alona always wanted? The series will begin airing soon on Kan 11, Israel’s public broadcaster.

Avi Armoza, CEO of Armoza Formats, “We are coming to MIPTV this year with dynamic and creative formats that viewers everywhere will connect to in the way they address our human nature. Whether it’s a studio competition that highlights people’s need to be above average, a docu-reality that helps viewers and participants alike find a new direction when they are stuck or a new teen drama that highlights how exceptional everyone can be – we look forward to sharing these new formats with our clients, both in Cannes and our continued virtual meetings.”