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All3Media International has appointed experienced sales executive Yari Torres to the role of VP, Latin America, it announced today.

Reporting to Sally Habbershaw, EVP Americas, and based in Miami, Torres will manage sales of All3Media International’s multi-genre catalogue of drama and factual finished shows and formats across the Latin America region. Torres replaces Janel Downing who has relocated to the Atlanta area.

Bringing nearly 10 years of industry experience to the role, Torres joins the company from NBC Universal (NBCU). As Director, Sales Liaison, she led NBCU’s international content distribution sales in Latin America. Prior to joining NBCU, Torres was responsible for content and format sales in Asia and French-speaking territories for Telemundo Internacional, and previously held Relationship Management roles at JP Morgan and HSBC Bank.

Sally Habbershaw, EVP Americas at All3Media International, commented, “We are delighted to welcome Yari to our team and would like to thank Janel for her incredible work in building our business across Latin America for the last five years. Nurturing strong client relationships is key to successful content distribution, so Yari’s wealth of expertise in this area will ensure that our current and future clients in the region are in very safe hands. We have had great success with our premium scripted sales and will look to build opportunities for our premium factual slate and formats. Yari will be instrumental in ensuring these shows reach their maximum potential throughout Latin America.”

Yari Torres added, “All3Media International has a fantastic reputation for representing high-quality, multi-genre content from some of the world’s leading producers, and I’m looking forward to working with my clients to bring these titles to their viewers. From niche country-specific channels to large pan-regional and streaming platforms, Latin America offers many possible destinations for scripted and non-scripted content from the international marketplace, and I’m excited to get started on securing the perfect homes for All3Media International’s acclaimed shows and formats.”