People

Primitives has appointed Simone de Pruyssenaere de la Woestyne as the new director of sales & acquisitions . She will be responsible for all acquisitions and sales at the Belgium based format distributor. Simone has 10+ years working experience at different distribution companies such as Be-Entertainment and Magnify Media and as an independent consultant. Because of her recent work in Belgium, she’s very familiar with the Belgian production scene.

Simone de Pruyssenaere de la Woestyne: “I am very much looking forward to join Primitives, as I always have had a soft spot for Belgian content. It will be a pleasure to work with the catalogue and contribute to growing the international business.”

Jan Huyse, managing director of Primitives: “We’re very happy with Simone joining Primitives. As we have been growing steadily the last few years under the guidance of Siobhan Crawford, who recently left the company, we looked for someone who knows the Belgian market, has sales experience and an international network. Simone has all of that and we’re convinced she’ll initiate further growth in the international market and strengthen our position as the biggest format distributor in Belgium.”

About Primitives: Primitives are a specialist format distributor originating from Belgium, formed in 2011 by the three largest independent production houses in the country. We focus on factual and factual entertainment titles such as 99 To Beat, The Mole and Eternal Glory, with a lovingly curated catalogue of titles.