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Avda Avichzer will be report  to Amos Neumann, COO,  and she will be responsible for spearheading the company’s dynamic distribution arm, well known for turning formats into global brands.

Adva Avichzer has extensive experience in the TV formats industry. She was Head of Distribution at Gil Formats and the Senior Director of International, Co-Productions, and Business Development at Endemol Shine Israel. She has previously worked at E! Entertainment and held both executive and creative titles on shows in Israel such as The Voice, One Born Every Minute, and Four Weddings. During her time in the industry, Avichzer has also held roles in the field of content development, content editing and TV production.

Armoza Formats’ renowned sales team is responsible for creating strong brands from the company’s extensive catalogue of formats and taking them worldwide including prime time singing competition The Four, social experiment Sex Tape, prime time game show Still Standing, docu-reality Marry Me Now, and hilarious scripted comedy La Famiglia, among others.

Adva Avichzer, Head of Sales at Armoza Formats, “Throughout my career, I always looked up to and was inspired by the work of Armoza Formats. With this being such an exciting time in our industry, I am humbled and excited to join this incredible team and look forward to taking the distribution arm to new heights.”

Amos Neumann, COO of Armoza Formats, “We are pleased to welcome Adva to our incredible team at Armoza Formats. Her managerial and professional experience in the business will be an important contribution to the company’s performance in this constantly evolving and shifting television market.”