Industry

ProSiebenSat.1 Group continues to consistently execute its strategy and sells the US part of Red Arrow Studios' production business to Peter Chernin’s The North Road Company. This includes the companies Kinetic Content, Left/Right, 44 Blue, Half Yard Productions and Dorsey Pictures. Founded in 2022 by Peter Chernin, The North Road Company is a global, multi-genre studio that produces scripted, documentary, and non-scripted film and TV content across the United States and international markets. The disposal has already been approved by the relevant antitrust authorities and the transaction has now been closed accordingly.

The sale reflects the clear focus of ProSiebenSat.1 Group's entertainment business on producing local, relevant content that is distributed live and on-demand across all platforms in the German-speaking region. For creative ideas and the production of own content, the German-speaking production business of Redseven Entertainment and the European production companies CPL Productions, Endor Productions, Snowman Productions and July August play an important role. They thus make a strong contribution to ProSiebenSat.1's programming strategy. The distribution business Red Arrow Studios International will also remain in the Group. In addition, ProSiebenSat.1 recently launched two new production companies in Germany with Cheerio Entertainment and Flat White Productions to strengthen its own production capacities in the Entertainment segment for the German-speaking market. In addition, the Group had invested in the production company Pyjama Pictures in 2019. At the same time, also Studio71 remains a firm part in the Group’s strategy: The global digital media and entertainment company especially addresses young target groups with its video offerings.