Format

Since the talent show genre has been established (end of ‘90s-early ‘00s), lots of categories of participants - different from the usual artistic and sports - have been used: Tique Het (marionettes and puppets); Window Warriors (window dressers); Sniper the Ultimate Challenge; The Nation’s Best Sand Sculptor; Good with Wood (carpenters); Forged in Fire (blacksmiths); The Cleaning Masters (cleaning specialists) and even nerds (the very fun The King of the Nerds).
Now a new category is added to this long list: computer developers. C0d3rs Championship (produced by StoryLab together with Ogilvy Argentina and IBM) is a new talent/competition series on air these days on Prime Video of some Latin American countries such as Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela, in which 20 of the region’s best developers compete against each other generating disruptive solutions to different problems of daily life.
Interesting experiment, but the question is: will it have enough television appeal?


To read the whole article and the other 2 regarding a new interactive show from India and a sex format from Discovery+ go to FRIDAY’S ESPRESSO on https://cmmespresso.substack.com/ and subscribe, if you wish: it’s free.