Format

ARMOZA MAKES WAY TO CANNES WITH NEW FACTUAL ENTERTAINMENT FORMAT

Armoza Formats, part of ITV Studios, has today announced the international launch of Parents Unfiltered, a new factual entertainment format that brings a unique angle on parenting shows by highlighting that no one really understands parents better than...other parents! This marks the first format to be announced as part of Armoza’s MIPCOM slate.

From Armoza Formats, Parents Unfiltered (60’) exposes the unfiltered reality of modern parenting as three sets of parents get the unique chance to see their parenting style and family from the outside. After filming their lives for a week, the parents will sit together with an expert and watch each other’s home videos – the family fun and the family feuds. It will also be the first time that their children share their thoughts. The parents will support, criticize, and consult with each other as they expose the highs and lows of modern parenting. Will this new lens give them a new perspective?

Nehama Cohen, Chief Creative Officer of Armoza Formats, “After two long years at home with our kids – dealing with the good, the bad and the crazy - we understood just how important it is to have a community of parents around us and that is what ‘Parents Unfiltered’ builds. The experiences and challenges that parents and their children face are truly universal, making this format adaptable and valuable to viewers and participants globally. I could go on about the show for ages but son is pulling me away now.”