FormatBiz | Winners and losers for the begininning of the new Italian TV Season

The Italian entertainment landscape sees as usual some returning shows on the daily and prime time schedules with good and fair premieres, starting from Canale 5 talent show Tú sí que vales, local adaptation of the Spanish format Your Big Day hosted by Maria De Filippi with a super panel of judges (Gerry Scotti, Rudy Zerbi ,Teo Mammucari and Sabirna Ferilli). The first episode broadcast on Saturday, September 17, achieved 3.86 million viewers and a 28.2% audience share in the 4+.

The Celebrity version of Big Brother also premiered with season numeber 7, hosted by Alfonso Signorini with two co-guest stars: Sonia Bruganelli and Orietta Berti. The show broadcast on Monday, September 19, reached 2.6mln viewers and a 21.7% audience share in the 4+, which reached a 24.7% share in the commercial target (15-64), leading the slot in the target, and a 38.4% share in the 15-19.

TV 8 launched a new quiz show 100% Italia hosted by Nicola Savino. An original game show produced by Banijay in which two couple compete against each other answering questions already asked to a panel of 100 Italians in studio. The show broadcast on Monday, September 12, recorded 518,000 viewers and a 2.7% audience share in the 4+. Tuesday, September 13, the second episode delivered 548,000 viewers and a 2.9% audience share in the 4+.

The BBC formats Sewing Bee in Italy premiered with the italian title Tailor Made – Chi ha la stoffa?, presented by Tommaso Zorsi on Wednesday, September 14, but the first episode reached only 287,000 viewers, a 1.6% audience share in the 4+ and a 4% share in women targets.

Sky Uno launched the 16th season of the talent contest X Factor on Thursday, September 15, the first episode averaged 638,000 viewers (790,000 viewers on all platforms) and a 3.9% audience share in the 4+.