Industry

The data science BB Media expanded its operations in Europe, with the opening of offices in Italy and the Netherlands; in addition to those already established in USA, Brazil, Mexico, Argentina, Colombia and Ecuador. The company currently monitors more than +4,500 streaming platforms in +250 countries and territories.

Vicky Campolongo, BB Media European Business Development Manager, has taken up the challenge of setting up BB Media’s new European offices. Her focus will be to develop business opportunities in the region, visiting existing EU clients and developing new ones, while consolidating the company’s image in the region. Vicky graduated from UADE with a bachelor’s degree in Media & Entertainment Management and a minor degree in Music Business from the InHolland University of Applied Sciences. Before moving to Europe to start the company’s positioning in the EU, Vicky oversaw the company’s extensive Metadata teams, curating variables and attributes across over 1.5 million unique titles available worldwide.

BB Media arrives in the region providing metadata of the streaming platforms’ offer and streaming consumption data.

More than 1,400 streaming services are monitored in Europe. In Italy, a total of 67 streaming platforms are monitored with Sky Go leading the ranking with the most titles followed by Amazon Prime Video and iTunes. The most offered business models in this country are AVOD and SVOD, with a penetration of 60,40% the first one and 59,01% the second one.