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Banijay Iberia appointed Adrián De Belva as General Manager of Pokeepsie Films, the company created by award-winning director Álex de la Iglesia, together with actor and producer Carolina Bang. Launched in 2009, Pokeepsie Films is a fiction production label in Spain, with its own unique style that is recognised worldwide.

De Belva has more than 15 years of experience in the audio-visual sector, with strong commercial and data expertise. Joining from Netflix where he was Legal Coordinator, Business & Legal Affairs for Spain and Portugal, he worked across a diverse portfolio of projects, analysing new trends and driving best practice. He was previously part of the original Movistar Plus+ production team where he was responsible for creator and producer management, coordinating development, production, co-production, and distribution agreements for major titles such as The Plague, Giants and La Unidad. He has also worked at Canal+ where he was manager for territorial sales and distribution, developing and executing its commercial strategy.

Álex de la Iglesia, CEO of Pokeepsie Films says: “With a pipeline as varied and powerful as the one we have now, an internal organisation that meets our needs is necessary. With the signing of Adrián, those of us who occupy the artistic and creative trenches can relax knowing Pokeepsie Films has a robust executive and financial management team in place.”