Format

Formatbiz is pleased to present The Wit Fresh TV Garden, scheduled on Monday 17 April at 14.30 at next MipTV is an offshoot of The Wit’s Fresh TV Formats. In this new session Virginia Mouseler will picks non-scripted shows of tomorrow who need to be nurtured to grow. They may come from new content creators, independent producers, uncharted territories or the digital space. They will all will be submitted to an exclusive AI evaluation of their market potential.

The Wit says about the dog: "we chose an Italian dog to introduce The Fresh TV Garden, because there is already a human Italian “Walter Presents” for scripted shows… and dogs are good at digging for nuggets in gardens !".