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Leading independent distributor All3Media International can today announce a key appointment in its digital team, as Amanda Stevens joins as Director of Global Digital Partnerships.

Formerly at Samsung TV Plus, Amanda will be responsible for spearheading the company’s digital partnerships around the world. This will include identifying new opportunities in the FAST and AVOD market as well as maximising the success of collaborations already established as part of All3Media International’s multi-faceted digital strategy. Reporting to Gary Woolf, EVP Strategic Development, Amanda will join the company in March and will be based at its London headquarters.

Amanda joins from Samsung TV Plus, where she was Senior Manager of Business Development  for all third-party channels. The role involved managing content strategy and selection, rights negotiation, and delivery for the company’s new FAST channels and AVOD platforms alongside liaising with 40+ partners. Prior to this, Amanda was Senior Manager, Content Partnerships at TalkTalk (formerly blinkbox).

Amanda brings more than 20 years’ experience in content acquisition and digital distribution to the role, including working at MoMedia as Head of Global Sales, Acquisitions and Managed Services, and at Viacom as Head of Acquisitions for Comedy Central and MTV. Amanda began her career at Flextech Television – which became Virgin Media Television – first as Digital Interactive Sales Executive, before rising to Programming and Acquisitions Manager for Living channels and FTN.

Gary Woolf commented, “We’re thrilled to welcome Amanda to the team – her substantial expertise in the monetisation and delivery of content via digital channels will be integral to our success in this continually evolving market. We are already collaborating with a diverse range of channels, platforms and aggregators, and have ambitious plans for our brands and content in the digital space, so Amanda’s thorough understanding of this vibrant market and strong relationships with key partners will be a great asset.”

Amanda Stevens added, “Having already worked with All3Media International’s digital team in my previous role, I’ve been very impressed by their dynamic approach to opportunities in the FAST and AVOD market. As digital delivery services become increasingly well-established around the world, they offer so many avenues for All3Media International to reach new viewers with its rich multi-genre portfolio of content. This is a fantastic role working with an innovative, forward-thinking team, and I’m looking forward to maximising the company’s digital growth by establishing new strategic relationships across the globe.”