The original format was conceived and produced by the Branded Entertainment Department of Fremantle Italia in collaboration with Discovery Media Brand Solutions for Warner Bros. Discovery, with Douglas, Smashbox, SHEIN andTikTok.
"We are very proud to have created the first talent show for the Tik Tok Generation with one of the hottest trends being beauty. Fremantle's expertise in talent shows is at the service of brands that want to connect with this target audience with original and engaging TV and digital content," says Roberta Zamboni, Branded Entertainment Director of Fremantle.
In each episode, there is challenge between eight young promises in the world of make-up who dream of a future as beauty creators. The contestants will have to compete in several stages, where their technical skills and creativity in make-up, will be judged in producing short videos for the social media.
Giulia De Lellis, influencer with more than 5 million followers, make-up and trend expert with a celebrity guest will crown the winner.
Giulia De Lellis, influencer with more than 5 million followers, make-up and trend expert with a celebrity guest will crown the winner.
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