Warner Bros. International Television Production and ZDF Studios celebrate 10 international territories and 10 years of Bares für Rare (Cash or Trash). Since launching on ZDF in Germany in 2013, the format has been adapted in ten territories, with over 100 series and 6500 episodes and produced worldwide.
The series was an instant runaway hit in Germany, airing first weekly and soon daily. In 2017 it became the most watched Unscripted Daytime series on German TV.
The format has found similar success internationally – launching in 2017 in France it has ranked as the country’s number 1 Unscripted Daytime series in consecutive years from the launch year to date. The format has been so popular with French audiences that a primetime and three spin-off series have followed, with the total number of French episodes produced reaching over 2900, putting it on par with the original long-running German series. In the UK, five series have been produced for BBC One since 2020 and over in Italy viewers nearly doubled between series 1 and series 2, with Discovery Italy commissioning a third upcoming season for 2023.
Cash or Trash joins the powerful line-up of formats being presented by WBITVP at BAFTA on 2nd March 2023. Attending the WBITVP Formats Showcase to mark the milestone year are: host of the BBC One series The Bidding Room, celebrated English actor Nigel Havers, alongside journalist and television presenter Sophie Davant, host of the French adaptation Affaire Conclue (tr.Deal Done).
A confirmed success across Europe, the series made its North African debut this year with a local version broadcast on 2M in Morocco. Brand new episodes of the format will also air in 2023 in Austria (Servus TV), Greece (Star Channel), Germany (ZDF), France (France 2), Italy (Discovery), Poland (Polsat), and the UK (BBC One). Slovakian Markiza TV and Czech TV Nova have also secured the rights for their territories.