Among the unscripted contents, Sony presented the reality competition Self-Made, a kind of “extension” of the program - that was only focused on food - launched last September in Brazil. In this new version, four emerging entrepreneurs (of a different business area each season – from food products and clothing to gadgets and e-commerce) get the opportunity to redevelop their products with the help of a team of industry experts.
In each episode the entrepreneurs pitch their products and receive feedback to improve them across four different rounds – the pitch, product finesse, business advice and branding make-over. If they don’t excel at each stage they are eliminated. Once their product is finally market-ready, the two remaining entrepreneurs re-pitch to the judges for the chance to win a cash prize and entry into a mentorship program.
Fremantle, that will close the event, will present this afternoon a line up of 4 formats.
The first one is The Second Chance Ex-periment from Fremantle Portugal: divorced or separated couples are reunited and given a chance to repair their broken relationships. The ex-couples move in together for seven weeks and take on personalized challenges, carefully designed by therapists to help them overcome their issues. At the end of each week, the couples are asked during a symbolic ring ceremony if they would like to continue the experiment or go home alone.
The Beatbox (co-developed by Something Special + Blue Circle and Naked, both from Fremantle group) is a musical game-show where two celebrity teams compete by recreating iconic songs with nothing more than household objects.
The Big Celebrity Detox (produced by Thames, a Fremantle label, for E4 in the UK and not to be confused with Channel 4’s Extreme Celebrity Detox: same concept) which sees eight celebrities travel to a wellness resort, to help them cleanse their bodies and change their lives for the better. Under the guidance of a spiritual guide and other treatment experts, the celebrities will undergo some of the most extravagant detox treatments in the world.
Finally, there is DNA Singers (which has already been mentioned: see Friday’s Espresso 4th February 2022), that was launched in Korea and then in the Netherlands. In this guessing game, a family member of a famous singer -whose identity remains secret till the end- performs on stage in front of the judges who have to guess which celebrities the singers are genetically related to.
In the next issue we’ll see other London Screenings formats.
To read the other 2 articles about a couple of Colombian formats and some reflections about reboots, go to https://cmmespresso.substack.com/p/fridays-espresso-3rd-mar?sd=pf. To be always updated on the most important news about unscripted all around the world, subscribe the FREE NEWSLETTER clicking the RED BUTTON at the bottom of the articles
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