Markets

MIPTV today announces its kids content programme with a power line-up for the 2023 FUTURE OF KIDS TV SUMMIT at the Spring Market (17-19 April) and a new networking lounge to welcome the kids industry, located in the all-new “Le Boulevard Hall” in the Palais des Festivals.

Staged on day 2 of the 60th MIPTV Spring International Television Content & Co-Production Market, the 2023 edition of THE FUTURE OF KIDS TV SUMMIT will offer attendees a transformative experience delving into the future-scape of Generation Alpha.

Kids attendees will have their own “KIDS LOUNGE” for networking as part of the new MIPTV business focused format, serving as the international meeting point for everyone attending the market from the kids community.

THE 2023 FUTURE OF KIDS TV SUMMIT will run from 2pm on Tuesday 18th featuring global thought leaders alongside some of the sector’s leading digital-first producers and players from social media and insight.

The programme will focus on understanding the DNA of Generation Alpha before moving to the challenges and opportunites these provide, with CSO of full service Kids agency KidsKnowBest, Peter Robinson acting as MC throughout the day.

Headlining the analysis section, and in addition to his appearance in the main MIPTV programme, will be industry thought leader and cartographer Evan Shapiro whose address ‘Evan Shapiro Maps Out The Future of Kids TV’ session will focus on consumption patterns, commercial models and editorial trends. Generation Alpha’s behaviours, how they interact and identify will be further examined by McCrindle’s Ashley Fell, whilst Adam Woodgate from international audience agency Dubit will take a deep dive into their choice of media.

Leading the future-facing section will be a session on ‘How To Engage Kids & Monetise Content In The New Era’ featuring Nicolas Eglau, Managing Director (EMEA & Asia Pacific) of Moonbug Entertainment (CoComelon, Blippi and Little Baby Bum) and Jesse Cleverly, Founder & Creative Director of multi-award-winning UK production company Wildseed Studios. Steve Crombie, CEO of Social Video Growth specialists Totem will host a masterclass on adapting business models for the next generation of social platforms; and market favourite Virginia Mouseler, CEO of The WIT will present a special session on ‘What’s Fresh In The Kids & Tweens Space‘.