Format

In the super-crowded field of sing talent shows/music competitions it is difficult to find something new. Project Icon: The UK’s Next Music Star (on air from Sunday, 26 March at 9PM on BBC Three and iPlayer) tries to do it.
The premise is that the music world has changed, and being a real superstar, not just a flash-in-the pan, today requires a lot more than just singing. Project Icon, according to the creators (the American singer and songwriter Jason Derulo -who is also one of the 3 judges- in collaboration with MultiStory and ITV US), is the first TV show that will challenge contestants on all realistic skills an artist today should have.
The format is inspired by Derulo’s own career story, which took off when he realised that the music industry had changed and he reinvented himself to be more than just a great singer. He rebuilt his profile on social media and on films, gained a new legion of fans and his popularity soared. Now, he wants to share his formula with eight rough diamonds and give one of them the chance to follow in his footsteps.
In concrete terms we will see 8 budding recording artists - who are hungry to break into the mainstream - go head to head as they see if they can transform from bedroom singer to all-round music star in just a few weeks. At the end of the series, the winner will receive a US music deal with Jason’s label Future History, a collaboration with Jason Derulo, and a live performance at BBC Radio 1’s Big Weekend in 2023.
We’ll see if this formula will really show us something new, or will only be one of the countless talents, indistinguishable from one another…
To read the other 2 articles about an interesting Indian game with an interactive app and a funny Japanese competition show “out of tune”, go to LINK
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