Armoza Formats, part of ITV Studios, has today announced the
international launch of new reality competition Family Ties or Lies
as part of their MIPTV slate. This exciting new format combines the most loved
aspects of reality competitions and social experiments into the ultimate guessing
game.
Family Ties or Lies was the winning
format at Armoza’s annual pitch competition, Formagination, in 2022 from
Canadian-production company Studio BRB.
From Armoza Formats and Studio BRB, in reality
competition Family Ties or Lies (90-120’), ten pairs of siblings
from all ages and backgrounds live together in a holiday campground and
complete challenges to win gib money. The twist: some of the pairs are total
strangers, with completely fake family history! Hosted by a pair of celebrity
siblings, the participants will compete in crazy challenges that will put their
relationship to the test. In the finale, one pair will put to the test if they
can tell the family ties from the lies in order to win the prize!
Adva Avichzer, Head of Sales at Armoza Formats, commented “’Family Ties or Lies‘ brings to the screens one of the most dynamic relationships – that of siblings – which often isn’t given the screen time it deserves. This highly relatable dynamic offers ideal TV moments, which when combined with the unique twists and elements of this exciting show, makes for must-see-TV!”