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Content powerhouse Banijay today announces Frédéric Balmary will take on the newly devised role of Chief Business Officer. The move sees him step from Chief of Staff to a more business-oriented strategic position as the global group continues to deliver against its growth ambitions. The news follows the organisation’s recent disclosure of its 2022 results – €3.2bn revenues, €472m EBITDA (+9% on 2022).

Reporting directly to Banijay’s Chief Executive Officer, Marco Bassetti, Balmary will continue to partner closely with him and the group’s core executive team to steer the business’ long-term strategic plan, broaden innovation and growth opportunities, while remaining a core business development partner to the central scripted team, soon to be led by Christian Wikander.

Balmary commenced his tenure in 2011 as Banijay’s Group Financial Controller, later growing to Deputy CFO before taking on his latest position, Chief of Staff. Previously he was COO of Banijay Studios International and Banijay Studios France, charged with leading the operations for the scripted production activity in France, while also supporting all international development projects in unison with Banijay Rights. Prior to working for the content powerhouse, he held posts in restructuring at both Ernst & Young and Deloitte.

Marco Bassetti, CEO, Banijay comments: “In light of our recent and rapid expansion, this key supporting role has never been more vital. As a group, we continue to strive when it comes to innovation and organic growth, and with Frédéric, I have a close partner who can support in further developing our organisation and activities around the world, while also driving best practice across our mounting scripted offering.”  

Frédéric Balmary comments: “Over the course of my ten years with Banijay, the business has gone from strength-to-strength – growing, evolving and cementing a resilient footing in the global content ecosystem. I am proud to be expanding my remit with it and look forward to continuing the work with Marco and our stakeholders on further building on the group’s long-term success trajectory.”