Monday 26th and Tuesday 27th March the 1st edition of IP XCHANGE took place in the MCC Studios of Cologne, in the heart of Europe. The event was projected and organized by former Warner Brothers TV producer Wolfgang Link and TV marketing specialist Sandra Lehner.
The aim of IP XCHANGE was to create a platform for format trading, knowledge exchange and cooperation, especially for small and medium-sized production companies in the TV industry, whilst offering an opportunity to hear about the latest format releases from distribution companies ahead of the MipTV market.
This good mix of indies pitching new formats and docs, together with insightful learning sessions (like “How to reach Gen Z”, “Branded Entertainment”, “The 6 long-term trends of unscripted”, “From linear to streaming” and others) worked very well: more than 40 TV producers and distributors listened, networked, discussed about formats and industry facts in a climate of stimulating informality.
A clear formula for a clear target that is likely to have success in a landscape already full of markets and events, but sometimes too generic and a little too anonymous.
To read the other 2 articles about an imminent Irish quiz for “smart people” and an innovative Italian project in a very particular Metaverse, go to https://cmmespresso.substack.com/p/fridays-espresso-31st-mar. To be always updated on the most important news about unscripted all around the world, subscribe the FREE NEWSLETTER clicking the button at the bottom of the articles!
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