Markets

RX France announced that onsite participation in Cannes was up 22%, compared to last year, for the 60th edition of the MIPTV Spring International Content and Co-Production Market. In fact, it was confirmed that the event was attended by 5.650 participants from 86 countries, with 5.510 delegates in person in Cannes - marking an increase of 1.000 onsite participants compared to last year –, and 120 delegates who participated through the MIPTV online platform.

According to the organizers, this increase highlights a thriving content sales and acquisitions climate, a rapidly developing international FAST channel business, and a positive reaction to the remodelling of exhibition layout and schedule in the Palais des Festivals, which was introduced in 2022.

Lucy Smith, director of RX France’s Entertainment Division and director of MIPTV and Mipcom Cannes, stated: “We have found the right format and scale for MIPTV and it is working. The increased attendance and robust exhibition confirm that the design and focus is paying off for all. The benefits to all of having the international industry in one place to discover, connect and acquire is magnified by trends such as increased licensing to third parties, the pace of growth for FAST channels internationally, and the ongoing hunger for, and necessity of, co-production partnerships – themes we will further build on at Mipcom Cannes in October.”

The next edition of MIPTV will take place on April 15-17, 2024, RX France confirmed during the last day of the event. The organizers also provided further details regarding Mipcom Cannes 2023, which will be celebrated once again at the Palais des Festivals from October 16-19, 2023, and MIPJunior, which will return to its pre-market spot from October 14-15 in the JW Marriott.

Mipcom Cannes will move the Producers Hub & Lounge – the heart of Co-production, development and financing at the market – to a new and larger location on the Croisette Beach, in order to provide more capacity and a broader programme to its guests. Moreover, the Riviera 9 sea view exhibition hall will re-open to meet the increased demand for premium exhibition space in the Palais des Festivals.

Furthermore, an October edition of the successful FAST & Global summit was also confirmed for Mipcom Cannes.

“Mipcom Cannes will again be the world’s greatest gathering of TV and entertainment executives on the planet. Confirmations have been streaming in early, plans are ambitious and all roads lead to Cannes this October,” Lucy Smith added.