Industry

Italy for Movies, the national portal of locations and incentives for film and audio-visual production, and Sky Italia partnered up to enrich the content offering with material from new Sky original productions. The portal, promoted by the MiC - Direzione Generale Cinema e Audiovisivo and handled by Cinecittà in collaboration with the Italian Film Commission association (www.italyformovies.it), joins forces with the media company for the enhancement and territorial promotion of Italy and Made in Italy.

Thanks to the two-year, non-exclusive deal, Sky will enrich the content offer of Italy for Movies’ portal with materials from its new productions, including news from the sets, backstage, videos, interviews, and interesting trivia about filming locations. Thanks to this exchange, Italy for Movies will be able to create film and TV series fact sheets, new travel itineraries, photo galleries and other editorial content: this will create a ground-breaking window on anticipated products, updates, and a new and engaging way to explore Italy.

Italy for Movies offers a database of approximately 2,500 Italian locations, a search engine and several interactive fact sheets, up-to-date set narratives, itineraries for exploring the map of Italy and planning a trip among the most iconic film locations. In five years, it has become a map of Italian cinema for professionals and enthusiasts with a website, an app and a news magazine offering fact sheets on production incentives to shoot in Italy, and many other services for industry professionals.

This is an up-to-date tool for professionals and a fun guide for everyone, as Italy has become again an open-air set for films, TV series and countless international productions: a renewed passion of the audio-visual community, which invests the country's heritage of beauty and the creative industry, to represent a spearhead of our cultural offerings to the world.

“We are very happy to be able to announce the collaboration with Sky Italia,” comments Chiara Sbarigia, President of Cinecittà. “Collaboration that has the strategic objective of spreading the Italy for Movies portal and making it more and more a tool of attraction and knowledge of the Italian territory, as well as a collector of Italian resources and productions. Dialogue with international professionals, particularly from the U.S., has registered a 70 percent increase in contacts, thanks also to the valuable collaboration with ITA Los Angeles and its "Italy meets Hollywood" portal.” Finally, President Sbarigia announced the production of a documentary series to tell the variety and beauty of Italian locations.

"Italy offers a variety of landscapes that make it an extraordinary set for many stories. It is no coincidence that Sky has chosen our country for so many of its Sky Originals, helping to make Italian wonders known around the world and the quality of productions made in our country. We are very happy with this partnership with Italy for Movies and we hope that the images of our sets can be a source of inspiration for many producers and directors, both Italian and international," adds Antonella d'Errico, EVP Content of Sky Italia.

Nicola Borrelli, Director General for Cinema and Audio-visual of the Ministry of Culture, says: “The agreement with Sky Italia is a considerable example of collaboration between public and private entities in an area, that of the promotion of our territories in an audio-visual key, in which we are all rowing in the same direction: enhancing the enormous wealth and variety of our magnificent locations, especially the lesser-known ones. Also, thanks to a series of agreements similar to the one we are announcing today and a renewed collaboration agreement with the Film Commissions, Italy for Movies is progressively increasing its role as an information service to support producers interested in filming in Italy, in coherence with increasingly cohesive and effective public strategies of internationalization and investment attraction.”