At a time when the global advertising market is undergoing a profound transformation, Maria Rua Aguete, Head of M&E Omdia, offered at Stream TV Europe (Lisbon, April 13-15, 2026), a clear overview of the forces reshaping the industry in her keynote “Smarter Screen, Smarter Ads – The New Era of Advertising.” Her analysis starts from a fundamental point: the scale of the market remains enormous, ...
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