The borders between traditional broadcaster and platforms, and between linear and on demand channels are becoming more and more blurred. On one hand traditional broadcasters spread their contents in various platforms (just to give an example, the full ITVX experience - the UK ITV’s streaming service - is available on over 22 different platforms), on the other hand streamers’ contents sometimes go to traditional channels.
An example of this last trend is Blue Therapy (w/t), an original YouTube series launched in 2021 as a six-part reality show that quickly became an online hit. It will soon be on air on E4, the British free-to-air public broadcast television channel owned by Channel 4.
This social experiment explores the modern relationships of five young, diverse and aspirational couples via therapy sessions. Set in a country house, the couples meet with relationship coaches to face up to the conflicts in their partnerships surrounding topics, including race and interracial relationships, class, children, careers and gender role expectations. The format is produced by Luti Media and distributed worldwide by All3Media International.
Let’s see if the adaptation will modify the original “language” and spirit or if it will conserve the You Tube approach, bringing these two worlds even closer.
To read the other 2 articles about two German examples of “hostile” reboot and a UK format about travelling (and the organization of it), a bit too similar to an Israeli one, go to https://cmmespresso.substack.com/p/fridays-espresso-16th-june?sd=pf
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You Tube Therapy
