Banijay has just announced the launch of new scripted label Screen Line Productions, that will sit within Banijay France. Set to devise its own slate, the production company was created, and will be operated, by Alexia Laroche-Joubert, ALP’s Chief Executive Officer, and Frédéric Lussato, Managing Director.
Screen Line Productions will see them build on their expertise of producing some of France’s biggest non-scripted hits, such as Survivor, to create an ambitious portfolio of scripted series. As part of the launch, the pair have appointed Lavinia Jullien as Development Executive.
With focus on character-driven content, Screen Line will develop original ideas as well as book adaptations, spanning a number of themes, especially youth oriented. Its first commission is set to be announced soon.
Alexia Laroche-Joubert, CEO at Screen Line, says: “Together, Frédéric and I are eager to develop our know-how in a new creative field, and with the launch of Screen Line we are set to announce our first original series soon. During my career I have created and adapted many formats from the world of entertainment including Koh Lanta (Survivor) and Star Academy, with the commonality of all being popular formats. With our knowledge of this audience paired with production expertise, Screen Line is geared up to develop ambitious projects for a wide audience.”
François de Brugada, CEO of Banijay France, says: “Alexia and Frédéric have the experience and talent to find and tell the best stories in entertainment, and now in scripted too. The launch of Screen Line confirms Banijay France’s ambition to further grow in the field of scripted.”
Screen Line Productions joins Banijay France’s line-up of scripted labels, including Banijay Studios France, Shine Fiction, Terence Films, Marathon and Montmartre.
Banijay France unveils the launch of Screen Line Productions
