Warner Bros. Discovery, the global media company, presented its new television offer once again confirming itself as the 3rd television publisher on the Italian market with an average share of 8% of the total audience in the 24 hours, and with a significant increase above all in the prime time by +10% compared to last year. Growing values (+5% vs. January-June 2022) also on the commercial and young target, where it scores respectively 11% and 10% share, confirming itself as the youngest publisher among the main broadcasters. Positive trend especially in the month of June 2023 in which the Warner Bros. Discovery portfolio is close to 9% share in the 24 hours and 8% share in prime time (+13% vs. June 2022).
NOVE
The debut of talk show Che tempo che fa (produced by L'OFFicina, from October 15) hosted by Fabio Fazio with Luciana Littizzetto and Filippa Lagerback and the confirmation of one man show Fratelli di Crozza (produced by Itv Movie) for other three seasons are awaited. "After 40 years of television it is a second chance for rebirth," said Fazio. The show will start at 19:30 with " a behind the scenes of Nino Frassica" and then "officially" at 20:00, replicating the pattern that has long distinguished the program. "With Che tempo che fa we need to grow our ambitions," said Alessandro Araimo. «The idea is to create a driving force for growth, with the aim of becoming the lock pick to unlock advertising growth».
In the first half of the year, "NOVE has consolidated its position as the 9th national channel in the 24 hours with a 1.8% share, which rose to a 2.1% share in prime time, maintaining an innovative vision of content, strengthening network physiognomy in which the values of authenticity of the stories told, of lightness and style, of connection with what is happening in the country. Expectations are high, also in terms of further growth in advertising sales (and ratings) on Nove".
Other news are dedicated to Nove Racconta's Brand: Essere Moana - Secrets and Mysteries (Verve Media Company, previewed from July 29 on discovery+ and from September in fta on Nove) and Ares Gate: The illusion factory (Loft Produzioni, previewed on 22 July on discovery+ and from September in fta on Nove), on the Ares Film case. And then Other people's money - Gianfranco Lande known as the Madoff of Parioli (Darallouche).
Comedy is another pillar of the channel, Katia Follesa returns as the host of Comedy Match (produced by Banijay Italia), in which improvisation and physical challenges between two teams of comedians led by actresses Maria De Biase and Marta Zoboli are the key ingredients; Only Fun - Comico Show (produced by Colorado Films) is also returning with a new edition. Confirmed the musical game show Don't Forget The Lyrics - Stai al Gioco (Banijay Italy), the dating show Il Contadino Cerca Moglie (Fremantle Italy), the cooking travelling show Little Big Italy (Banijay Italy). In 2024 Cash Or Trash will also return (Blu Yazmine). Confirmed in the late evening the talk show Accordi & Disaccordi (Loft Produzioni), Faking It - Lies or truth? and The Confession (Loft Produzioni).
REAL TIME
Real Time, the 9th national channel, registered a grow of the women target group in prime time access by a +40% share compared to last year, while with its channels dedicated to varied and complementary targets and genres, the group reacheed almost 15 million viewers in the all day (over 25% of the Italian population).
Among the titles, Benedetta Rossi will make her debut in access prime time, with Ricette d'Italia - The taste of the challenge (Banijay Italia) in which four non-professional cooks will compete on their family recipes to win the chance to become part of the new great recipe book of Italian cuisine published by Benedetta. The couple's theme will be faced by influencer Giulia De Lellis in Amore alla prova - The seventh year crisis (Banijay Italia, adaptation of format Seven Years Switch) in which four long-term couples, who are experiencing a moment of crisis, decide to put themselves to the test, exchanging partners for two weeks. At the end of the experiment, they will have to decide whether to separate or stay together. Confirmed in prime time local adaptation of Married at first sight Italy (Nonpanic) and First Dates (Stand By Me) and from January 2024 will arrive Primo Appuntamento Hotel. Confirmed the 11th season of Bake Off Italia (Banijay Italia), Il Castello delle Cerimonie (B&B Film), Casa a Prima Vista (Blu Yazmine). The medical theme will be the argument of a special Tutto il possibile - Life as neurosurgeons (Stand By Me).
FOOD NETWORK
The channel continues to tell the richness of our local gastronomic tradition in the company of a team that has over 50 faces and is increasingly broad and diversified. Among the new titles, we find Calabria a Tavola (Jumpcutmedia, from November) with Roberta Morise, who travels across Italy to discover the typical dishes and the tastiest recipes of her land. From Calabria to Puglia with Mangia Puglia Ama (MediaMai, from October) with chef Antonella Ricci experts in the specialties of the Apulian tradition. The well-known pastry chef and master of cake designer Renato Ardovino returns with a new program Le Dolci Nonne di Renato (Jumpcutmedia, from September): directly from his home in Paestum he will revisit the recipes of the confectionery tradition with a team of special collaborators, the grandmothers.
Some icon titles return in September: C’è Ciccia (Casta Diva) with the king of meat Luca Terni; In Cucina con Luca Pappagallo (Xaround) with the “greedy cooker” Luca Pappagallo; Giusina in Cucina (Jumpcutmedia) with Giusi Battaglia; and Nel Forno di Casa Tua (Stand By Me) with Fulvio Marino, baker, miller and bread influencer. In Cucina con Imma e Matteo (B&B Film, from October) is back, with the recipes of the Polese family told by Matteo Giordano and Donna Imma; from November Fatto in Casa Per Voi (Banijay Italia) with Benedetta Rossi; Le Ricette del Convento (Milano Produzioni) together with the monks of the monastery of San Martino delle Scale; and Pazzi di Pizza (Casta Diva), in search of the best pizzas in Naples with fashion entrepreneur Fabio Esposito and singer-songwriter Sal Da Vinci.
REAL TIME
Real Time, the 9th national channel, registered a grow of the women target group in prime time access by a +40% share compared to last year, while with its channels dedicated to varied and complementary targets and genres, the group reacheed almost 15 million viewers in the all day (over 25% of the Italian population).
Among the titles, Benedetta Rossi will make her debut in access prime time, with Ricette d'Italia - The taste of the challenge (Banijay Italia) in which four non-professional cooks will compete on their family recipes to win the chance to become part of the new great recipe book of Italian cuisine published by Benedetta. The couple's theme will be faced by influencer Giulia De Lellis in Amore alla prova - The seventh year crisis (Banijay Italia, adaptation of format Seven Years Switch) in which four long-term couples, who are experiencing a moment of crisis, decide to put themselves to the test, exchanging partners for two weeks. At the end of the experiment, they will have to decide whether to separate or stay together. Confirmed in prime time local adaptation of Married at first sight Italy (Nonpanic) and First Dates (Stand By Me) and from January 2024 will arrive Primo Appuntamento Hotel. Confirmed the 11th season of Bake Off Italia (Banijay Italia), Il Castello delle Cerimonie (B&B Film), Casa a Prima Vista (Blu Yazmine). The medical theme will be the argument of a special Tutto il possibile - Life as neurosurgeons (Stand By Me).
FOOD NETWORK
The channel continues to tell the richness of our local gastronomic tradition in the company of a team that has over 50 faces and is increasingly broad and diversified. Among the new titles, we find Calabria a Tavola (Jumpcutmedia, from November) with Roberta Morise, who travels across Italy to discover the typical dishes and the tastiest recipes of her land. From Calabria to Puglia with Mangia Puglia Ama (MediaMai, from October) with chef Antonella Ricci experts in the specialties of the Apulian tradition. The well-known pastry chef and master of cake designer Renato Ardovino returns with a new program Le Dolci Nonne di Renato (Jumpcutmedia, from September): directly from his home in Paestum he will revisit the recipes of the confectionery tradition with a team of special collaborators, the grandmothers.
Some icon titles return in September: C’è Ciccia (Casta Diva) with the king of meat Luca Terni; In Cucina con Luca Pappagallo (Xaround) with the “greedy cooker” Luca Pappagallo; Giusina in Cucina (Jumpcutmedia) with Giusi Battaglia; and Nel Forno di Casa Tua (Stand By Me) with Fulvio Marino, baker, miller and bread influencer. In Cucina con Imma e Matteo (B&B Film, from October) is back, with the recipes of the Polese family told by Matteo Giordano and Donna Imma; from November Fatto in Casa Per Voi (Banijay Italia) with Benedetta Rossi; Le Ricette del Convento (Milano Produzioni) together with the monks of the monastery of San Martino delle Scale; and Pazzi di Pizza (Casta Diva), in search of the best pizzas in Naples with fashion entrepreneur Fabio Esposito and singer-songwriter Sal Da Vinci.
