The multiplatform campaign developed together with Trenitalia, which was centered on the original claim "Let your talent travel" best summarizing the commonality of values shared with #IGT.
Italia's Got Talent 2023 returned to being itinerant in search of talent in many Italian cities, from North to South with the support of Trenitalia that created also a special Intercity train branded Italia's Got Talent, inaugurated at Milan Central Station with the entire cast, which will be operational until December 2023.
Italia's Got Talent 2023 returned to being itinerant in search of talent in many Italian cities, from North to South with the support of Trenitalia that created also a special Intercity train branded Italia's Got Talent, inaugurated at Milan Central Station with the entire cast, which will be operational until December 2023.
Futhermore, the results of the entertaining videos made by the hosts of Italia's Got Talent, Aurora and Fru, were important for the social profiles of IGT and Trenitalia.
The show hosted by the jury of social media stars like Khaby Lame, singer Elettra Lamborghini, Mara Maionchi and Frank Matano was relevant for the social media impact.
The show was produced by Fremantle Italia for Disney.
