Mediapro Studio's CEO Laura Fernandez Espeso has presented in Cannes the company’s main bets to advance its international consolidation, in addition to taking stock of the creative talent, growth and expansion that in recent years have positioned the STUDIO as one of the main independent producers and distributors of content at a global level.
During the Media Mastermind KeyNote on Tuesday, October 18, Espeso highlighted the incorporation of new direct creative talent, through exclusive and non-exclusive agreements, and also indirect talent through the acquisition of companies such as the most recent Cimarrón: Latin American production company.Regarding strategic alliances, she highlighted the joint venture between the Studio and the Turkish giant Medyapim, which is developing the adaptation of Feriha’s Secret; the content distribution agreement with the Belgian label Be-Entertainment, whose Studio has already adapted in Spain the formats El Musical de tu vida and Finder$ Keeper$ (“This house is a mine”), and the launch of Moonlyon, Penélope Cruz’s production company.
