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SkyShowtime announced that former Netflix executive Juan Mayne has been named Regional Content Director for Iberia. Reporting to Kai Finke, SkyShowtime’s newly appointed Chief Content Officer, Mayne joins the established programming team alongside Edyta Pytlewska-Mele, Regional Content Director for Central and Eastern Europe, and Fredrik Ljungberg, Regional Content Director for Northern Europe, encompassing the Netherlands and the Nordic markets as part of his newly expanded remit.

In his new role as Regional Content Director, Mayne will lead on content acquisitions and original programming with overall responsibility for productions across the Iberian region. The executive will be based out of SkyShowtime's Madrid office.

With over 20 years of experience in the international entertainment industry, Mayne has a history of leading commercially successful projects, that have resonated with audiences worldwide. He previously worked for Netflix as their Director of Content, Co-Pros and Acquisitions across Spain, Portugal, and Latin America, and as their Head of Film for Spain. While at Netflix, he collaborated closely with Atresmedia to bring hit shows like “La casa de papel” (Money Heist) to the service and spearheaded the development of Spanish original films, including the smash hit “A través de mi Ventana” (Through My Window), which is currently the second most watched Spanish language film on Netflix of all time, and third non-English language film overall.