The first step obviously is the increasing of their streaming services: ITVX, BBCiPlayer (that, according their execs, has to be recognised as streaming destination rather than only a catch-up service), TF1+ and many others go (or try to go) exactly in this direction. But traditional broadcasters can also implement other strategies.
A special edition of ITV’s most iconic quiz The Chase (on air since 2009, almost 2500 episodes produced) is available to be watched from February 11 on The Sidemen’s You Tube Channel (here the episode), while clips and behind-the-scenes footage will also be shared on The Chase’s official social media channels. All seven members of The Sidemen, the Europe’s biggest YouTube creator collective, feature in the episode, while fellow YouTuber Stephen Tries will step in as host (however, there is a special appearance of the renowned host of the ‘classical’ Tv version: Bradley Walsh).
The operation had already been done in 2019, but now this ‘hybridisation’ makes more sense than ever, and the numbers prove it: 2.2 million views (presumably from young target) in the first 12 hours; and the total keeps growing…
To read the other news about a sustainable fashion competition and an intriguing "pokercooking" go to ESPRESSO
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