Kids

Procidis / Hello Maestro and Samka today announce the signing with Warner Bros. Discovery Italy of the series "Once Upon a Time... The Objects", the new acclaimed edutainment series of the saga "Once Upon a Time… ".

In 2024, Maestro, our protean hero, returns with a new series - the 8th of the saga* - dedicated to everyday objects, behind which (including those we can no longer see) lie a host of exciting and entertaining stories that Maestro will reveal. Regarding "Once Upon a Time... The Objects", TV and VOD rights have been acquired for at least 3 years.

Warner Bros. Discovery Italy will air the new series on the pay TV channel Boomerang and - for the free to air – on Cartoonito, the pre-school channel owned by Boing SpA, a joint venture RTI Mediaset and WarnerMedia (a WBD Company).

"Once Upon a Time... The Objects" will be launched in the Italian market in the second semester of 2024, coinciding with the start of the school year.

Each object gives kids the opportunity to discover different fields of knowledge (History, Geography, Physics, Natural Sciences, Philosophy), and get to know how they have played a role in the History of Humankind and shaped the world in which we live ... as well as that of tomorrow!

The 78 objects cover those that have existed for hundreds of years to the most recent …the soccer ball, the drone, pants, lip balm and more …

In a resolutely cartoonish and contemporary spirit “Once Upon a Time… The Objects” (78 x 7’) is dedicated to making learning FUN!

With rigorously accurate documentation, the series offers kids a form by which they are free to analyze themselves and thus retaining the information. Sciences too will be made more accessible especially when being applied!

A scientific committee certifies, validates and updates all the information contained in the episodes. Hot, co-producer, France Télévisions, RTS and TV5Monde are also on board for this new production.