Initial (a division of Banijay UK) will produce the 8x60’ series, with the transmission date yet to be confirmed. The format is distributed internationally by Belgian format distributor Primitives.
Originally conceived by VRT & De Chinezen, 99 To Beat has achieved success in seven countries, with multiple seasons airing in the Netherlands (Talpa Network/SBS6) and Poland (Warner Bros Discovery), and a recent commission for a fifth series by Sat1 in Germany. Belgium's sixth season premiered on VRT1 last Saturday, attracting 638,869 viewers and a market share of 36.3% (4+). Meanwhile, Warner Bros. Discovery Norway is launching its second season tonight in the prime-time 8:30 pm slot.
99 To Beat is the ultimate gameshow where anyone can emerge victorious, provided they abide by one crucial rule – Don’t. Come. Last. The competition begins with 100 contestants engaging in a series of visually distinctive and often uproarious challenges. After each round, one participant is eliminated, culminating in a single winner claiming the grand prize.
Simone de Pruyssenaere de la Woestyne, Director of Sales & Acquisitions at Primitives, expressed excitement about the UK adaptation of 99 To Beat, citing its highly entertaining format rooted in a straightforward yet compelling premise. Anticipation is high for the British audience's reception, as the show promises to captivate and delight viewers across the UK.
Originally conceived by VRT & De Chinezen, 99 To Beat has achieved success in seven countries, with multiple seasons airing in the Netherlands (Talpa Network/SBS6) and Poland (Warner Bros Discovery), and a recent commission for a fifth series by Sat1 in Germany. Belgium's sixth season premiered on VRT1 last Saturday, attracting 638,869 viewers and a market share of 36.3% (4+). Meanwhile, Warner Bros. Discovery Norway is launching its second season tonight in the prime-time 8:30 pm slot.
99 To Beat is the ultimate gameshow where anyone can emerge victorious, provided they abide by one crucial rule – Don’t. Come. Last. The competition begins with 100 contestants engaging in a series of visually distinctive and often uproarious challenges. After each round, one participant is eliminated, culminating in a single winner claiming the grand prize.
Simone de Pruyssenaere de la Woestyne, Director of Sales & Acquisitions at Primitives, expressed excitement about the UK adaptation of 99 To Beat, citing its highly entertaining format rooted in a straightforward yet compelling premise. Anticipation is high for the British audience's reception, as the show promises to captivate and delight viewers across the UK.
