Format

TGC Global Entertainment (TGC GE) has revealed the worldwide debut of the comedy social-experiment format, The Swap Project. This innovative show is a collaboration between TGC GE and Fuji Television Network, Inc. (Fuji TV), continuing their longstanding creative partnership.

The Swap Project premiered in Japan on Fuji TV in February, presenting a series of 60-minute episodes. This East-meets-West, fish-out-of-water concept follows individuals from different corners of the globe but sharing the same profession, as they trade lives for a week. Beyond swapping professional roles, participants immerse themselves in each other's daily routines, including domestic tasks and family responsibilities. From navigating language barriers to navigating unfamiliar work and family dynamics, The Swap Project offers a humorous, poignant, and enlightening exploration of cultural differences and shared humanity.

TGC GE and Fuji TV will jointly handle distribution, with Fuji Creative Corp, the distribution arm of Fuji TV, managing distribution in Asia, while TGC GE will oversee representation in other regions globally.

Over the past year, The Gurin Company has been solidifying its creative connections in Asia, collaborating on numerous formats with Fuji TV. In early March, The Gurin Company announced an exciting partnership with Titan Content, the pioneering US-based K-pop company founded in late 2023 by K-Pop visionary Nikki Semin Han. Their inaugural project, K-Pop Dreams (working title), aims to capitalize on the global fascination with 'K' culture, presenting a 10-part talent-search format geared toward realizing American K-pop dreams.